May 14, 2019
What is SEO Content and Why Do I Need It to Grow My Business?
Even if you’re not completely aware of what SEO-based marketing means, there is a good chance that you have been impacted by it, especially if you spend any amount of time on the Internet.
SEO (Search Engine Optimization) is what drives the majority of search results when we use search engine platforms like Google and Bing. SEO operates in the background and allows certain web content to rank higher than others.
That said, SEO-based marketing can only do but so much; in most cases, search engine optimization is coupled with content-based marketing as a way to drive traffic to certain websites and to increase customer engagement.
In this article, we will take a closer look at both forms of digital advertising and why they’re both needed in today’s digital age.
DIGITAL MARKETING AND SEO
In discussing content and SEO-oriented marketing, it important that we understand that the two things are not mutually exclusive. While SEO-based marketing and content-based marketing are very different they work collectively to drive website traffic.
To better contextualize this statement, let’s take a look at each component separately. Content-based marketing is basically a modern way of advertising in that is involves engaging with current and prospective customers online, namely on social media platforms.
Collectively, the amount of revenue spent on content-based marketing is projected to exceed $100 billion by the year 2021. Search engine optimization is the process of increasing online visibility on the Internet. To achieve this goal, companies will often utilize backlinks or inbound links as a means of increasing engagement and driving traffic to related websites. That said, you still have to be smart about utilizing these links.
Although some people use dedicated agencies to help build links, this process is inorganic and can cause problems later on. If your goal is to drive traffic to your website organically, it is better to do it the old-fashioned way. This means creating, publishing, and linking to information that people are likely to be interested in, which increases the time spent on your site as well as the number of organic clicks. In addition, these links are more likely to be shared and could lead to even more web traffic. All in all, it is a natural and sustainable process that won’t get you flagged by search engines.
HOW TO BENEFIT FROM CONTENT-BASED MARKETING
Having outlined some of the key differences between content-based marketing and search engine optimization-based marketing, let’s take a look at how they work together. If you have a great product, prospective consumers will not know about it unless you have good marketing to help spread the word, hence content-based marketing. Think of content-based marketing as a new and more effective way of marketing, replacing television commercials and radio spots. While this way of advertising is effective, it doesn’t reach as many people when compared to online advertising. Whether you own a brick and mortar business or operate exclusively online, combining content-based marketing and SEO-based marketing is the best way to increase revenue and ensure sustainability.
CHOOSING THE RIGHT KEYWORDS
Digital advertising is markedly different from other means of advertising. The right keywords can help a business thrive while the wrong ones can lead to its demise. Of course, this doesn’t only apply to businesses. Effective online marketing can help drive traffic to blogs and other forms of online platforms. For those who monetize their blogs, content marketing with the right keywords can go a long way toward increasing traffic and generating revenue.
To better illustrate this point, trying doing a Google search using the keyword “SEO”. You will notice that “Beginner’s Guide to SEO” ranks number one. This is not a coincidence; instead, it is the byproduct of strategic and expert use of keywords. After all, many people are searching for ways to boost their online presence, and they are using the keyword “SEO” in their online search. For help in choosing quality keywords for your site, consider contacting SEMrush, a premier online marketing firm based in Philadelphia.
IMPROVED USER EXPERIENCE AND CONTENT-BASED MARKETING
Sometimes it is not enough to have great keywords and a great SEO-based marketing campaign. Technology is ever-changing and so are algorithms. What does this mean in layman’s terms, you ask? Well, if your goal is to increase your online presence, it has to be easier for those combing the Internet to be able to find out. While SEO-based marketing and content-based marketing are great, they have become so commonplace that everyone is following the same strategy. An improved UX (user experience) can help you outrank your competitors. An effective sitemap can mean the difference between an increase in online presence and obscurity. The same applies to hashtags and an optimized robots.txt. Employing these strategies not only helps you rank higher on the Internet but also help visitors find specific information on your website.
WHY SHOULD YOU ALWAYS UPDATE YOUR WEBSITES SEO AND CONTENT
You need to keep fresh content on your website regularly. Being content with old content can be a huge mistake. Search engines like, Google and Bing, for example, thrive on new postings. In fact, new posts often rank higher and are recommended more frequently than older ones. Basically, search engines tend to view new posts as being more valuable to those surfing the web. Needless to say, the world of content-based marketing and SEO-based marketing is one that is ever-changing. As such, it is always a good idea to stay on top changes and trends that can affect your online presence, not to mention your bottom line.