Inbound Marketing

What is inbound marketing?

Inbound marketing is centred around the idea of making your business effortlessly found by consumers who are already looking for information and relevant content within your industry. It encourages driving traffic to your website and social platforms by providing them with content that they find valuable, as opposed to traditional outbound marketing that pushes products and services on audiences who are largely uninterested.

Inbound focuses on creating informative, compelling content that draws people toward your brand organically. It aligns the content you distribute with your target audience’s interests, which enables you to naturally attract prospects that you can easily convert into qualified leads and delighted customers.

Inbound Marketing vs. Outbound Marketing

INBOUND MARKETINGOUTBOUND MARKETING
Pulls qualified leads to your websitePushes a message towards a large, unqualified audience
Customers come to youCustomers are sought out
Marketers provide added valueMarketers provide little to no added value
Communication is interactive and two-wayCommunication is one-way
The consumer is in controlThe marketer is in control
Is flexible and highly adaptable to the needs of consumersDecisions are final and difficult to change
Is cost effectiveIs time-consuming and expensive
Offers stronger analytics and real-time trackingIs difficult to measure


Get Found

Inbound marketing is focused on getting found by your ideal customers.

Traditional marketing focuses on reaching out to strangers, using techniques that interrupt and bother people (many of whom aren’t even remotely interested in your industry) like cold-calling, print advertising, spam, TV ads, and so on. These techniques are expensive, ineffective, and plain annoying. Research shows that 86% of people skip television ads, and 44% of direct mail is never opened. In addition, 84% of 25-to-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. 

Inbound marketing does the opposite instead of interrupting, it provides prospects with content they actually want to see and are excited to find. It generates and distributes industry-relevant content that is useful and informative, building brand recognition and trust. Rather than throwing advertisements for products and services at the uninterested masses, it attracts highly qualified customers who are already interested, and will have your dream customers coming searching for you.

Get Leads

Because inbound marketing uses highly targeted campaigns, it is much more effective and cost-efficient than outbound marketing. By distributing content specifically created to appeal to your ideal customers, inbound attracts qualified prospects who are much more likely to engage and buy.
Conversions from properly executed inbound marketing strategies can be as high as 14.6%, compared to 1.7% for traditional outbound marketing.

A successful inbound strategy has to have a clear path set out for your conversion process. ReEnvision will help you implement the perfect combination of marketing strategies to ensure that consumers don’t just discover your website and social platforms, but become real, delighted customers.

Get Results

We optimize and perfect your marketing campaigns by testing and analyzing every aspect of your marketing strategy. We monitor campaign performance and frequently make adjustments based on our findings, to make sure that not one dime of your marketing investment goes to waste. Through thorough analysis of key metrics like click-through rates, close ratios, social engagement, and more, we establish what works best for you and what we will continue to refine, all through a lens focused on generating you the highest number of qualified leads for the lowest acquisition costs.

REENVISION + HUBSPOT

HubSpot is on a mission to replace the world’s annoying, interruptive marketing with marketing that people don’t tune out or simply tolerate, but actually love. HubSpot software is the most powerful, tightly integrated and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business.

Hubspot’s platform brings your entire marketing funnel together to give you more control over your company’s marketing with less hassle. Its countless integrations and user-friendly functionality enable each aspect of your marketing strategy to work together and unify your entire process, providing an enhanced experience for your prospects and for yourself.

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