GROWTH DRIVEN DESIGN

CASE STUDY

Freezing The Musical is a family-friendly musical play that takes Ottawa’s musical theatre scene by storm every winter. Looking to reach as many local families and other potential viewers as possible, Freezing’s producers came to us with the goal of increasing brand awareness and ticket sales for the 2015 season. We developed and executed a marketing campaign that included video marketing, web development, email marketing, contests, social selling, and other inbound marketing strategies. We saw exponential growth throughout each element of Freezing’s online presence, and excellent results at the box office.

GROWTH DRIVEN DESIGN

REAL RESULTS IN 60 DAYS

Total Sales Through Website

87%

Developing a website with an emphasis on conversion rate optimization (CRO) was vital to the overall success of our marketing strategy. The website that we designed for Freezing generated 87% of their overall ticket sales.

Sales From Social Media

30%

By complementing Freezing’s new website with a comprehensive social media marketing strategy that leveraged multiple social platforms, Freezing saw 30% of their online ticket sales come directly from social media.

Website Traffic Growth

1,700%

Six months from opening night, we began rolling out an intensive 2-week digital marketing push that drastically expanded Freezing’s brand awareness and reach. During these 2 weeks, Freezing’s website traffic grew by 1,700%.